About RankAgency
That's not a marketing line — it's a hard constraint we've held since day one. We turned away HVAC companies, landscapers, and general contractors because we believe specialists beat generalists, and we wanted to prove it.
47 campaigns later, we know the roofing keyword database better than any agency in the US. We know which terms convert, which cities are saturated, and exactly what Google wants to see on a roofing site in 2026.
47+
Roofing campaigns run
23
Cities with #1 rankings
90 days
Avg. time to first movement
Roofers only
Always. No exceptions.
The story
Founder & SEO Director, RankAgency.co
I started RankAgency because I kept watching roofing contractors get burned by generic SEO agencies who had no idea how the industry actually works. Agencies that would take a roofer's money, run the same playbook they ran for plumbers and lawyers, and wonder why the rankings never came.
Roofing SEO is different. The keyword intent is different — someone searching “emergency roof repair Houston” at 9pm after a storm is not the same as someone searching “best roofers Houston” on a Tuesday afternoon. The local competition is different. The seasonality is different. Storm markets like Tampa and Houston need a completely different strategy to heat markets like Las Vegas.
I built RankAgency around one constraint: roofing contractors only. That constraint forced us to go deeper than any generalist agency ever would. Every process we have, every checklist, every keyword database — it's built specifically for this industry. That's why it works.
Our team
Ajay Seth
Founder & SEO Director
Ajay founded RankAgency.co with one rule: roofing contractors only. He built the agency's keyword database from 47 active campaigns across the US and leads the strategy for every client. His approach is simple — go deeper on one industry than any generalist ever would.
Ryan Mercer
Senior SEO Strategist
Ryan specialises in local search for roofing contractors. He has managed ranking campaigns across 30+ US markets and tracks Google algorithm updates specifically as they affect the home services industry.
Our approach
Most agencies use a generic SEO template and swap in your industry. We start with 47 campaigns worth of roofing keyword data — we know exactly which terms convert in your market before we build a single page.
Thin geo pages with '[City] + roofing' swapped in are actively filtered by Google's Helpful Content system. Every city page we build has unique market context: storm patterns, permit processes, local competitor density, neighbourhood-specific language.
We send a plain-English report every month showing your rankings, traffic, and leads. No vanity metrics. We show you the keywords that moved, what caused the movement, and what we're doing next month.
We only take companies we're confident we can rank. If your market is too competitive for your current domain authority, or if your business model doesn't fit organic SEO, we'll tell you in the audit — before taking any money.
What we believe
We could serve 200 clients across 20 industries. We choose not to. A smaller number of roofing clients means deeper expertise and better results for each one.
Every strategy decision is backed by data from our active campaigns. We don't guess at what converts — we know from tracking 47 roofing campaigns across the US.
If we think your market is too competitive or your site has fundamental issues that will limit results, we'll tell you before you become a client — not after you've paid for three months.
Start with a free audit — we'll tell you honestly whether SEO is the right investment for your business right now.
Get my free audit