From 3 leads/month to 45 in 6 months
6 months
Apex Roofing was spending $8,000/month on Google Ads with inconsistent results. They wanted to reduce their dependency on paid traffic. Six months of full-funnel SEO transformed their organic channel into their primary lead source.
45+
Monthly organic leads
23
Page 1 keywords
75%
Reduction in ad spend
+3,900%
Organic traffic increase
Before
3–5 leads/month from organic
No page 1 rankings in Dallas market
$8,000/month Google Ads
120 organic visits/month
After
45+ leads/month from organic
Page 1 for 23 Dallas roofing keywords
Reduced to $2,000/month (supplementary only)
4,800 organic visits/month
Comprehensive keyword research — 180 roofing terms mapped to content
Complete site rebuild focused on technical SEO and conversion
32 location pages targeting Dallas, Plano, Frisco, McKinney, and surrounding areas
Roofing blog strategy — 2 posts/month targeting informational keywords
Link building campaign: 40+ quality backlinks in 6 months
Schema markup: LocalBusiness, Service, Review, and FAQPage
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