Ryan Mercer

Ryan Mercer is a senior SEO strategist at RankAgency.co specialising exclusively in local search for roofing contractors across the United States. He has managed ranking campaigns in over 30 US markets including Tampa, Houston, Dallas, Jacksonville, Las Vegas, and New York — and tracks Google algorithm updates specifically as they affect the home services and roofing industry.

Before joining RankAgency, Ryan spent years studying how homeowners search for roofing services at different stages of urgency — from planned roof replacement searches to emergency repair queries following storm events. That research shapes every campaign strategy he builds.

At RankAgency, Ryan leads keyword architecture and content strategy for all active client campaigns. His work is grounded in one consistent finding across 47 roofing campaigns: city-modified keywords convert at significantly higher rates than generic roofing terms. A contractor ranking for “roofing contractor Tampa FL” generates calls. A contractor ranking for “roofing contractor” generates traffic. The distinction drives every campaign decision he makes.

Ryan also tracks the specific differences between roofing markets — why storm markets like Tampa and Houston require seasonal content calendars built around weather event cycles, while heat markets like Las Vegas require a completely different keyword set focused on flat roof and foam roofing services. Generic SEO agencies apply the same strategy across all markets. Ryan does not.