Ryan Mercer

Ryan Mercer is a senior SEO strategist at RankAgency.co with a career built entirely in local and organic search for home services businesses. Before joining RankAgency, he spent five years managing in-house digital marketing for a regional roofing group — which gave him a ground-level view of how homeowners actually search, what drives an inbound call, and why most generic SEO strategies fail roofing contractors within the first six months.

At RankAgency, Ryan leads ranking campaigns across 30+ US markets. His work focuses on three areas: local pack optimisation and Google Business Profile strategy, roofing-specific keyword architecture, and algorithm monitoring. He tracks every significant Google update through the lens of the home services industry — because an update that matters for e-commerce often doesn't affect local service businesses the same way, and missing that distinction costs rankings.

Ryan's campaigns have moved roofing clients from page 3 obscurity to map pack placement in markets including Tampa, Houston, Dallas, Las Vegas, and New York. He understands that each city has a distinct search pattern — storm markets, heat markets, and permit-heavy urban markets each require a fundamentally different keyword strategy and content architecture.

He is the author of RankAgency's published guides on roofing SEO keywords, local SEO for roofing companies, and the 27-point roofing SEO checklist — resources used by thousands of roofing contractors across the US to diagnose and fix the ranking issues holding their businesses back.