Ryan Mercer — Senior SEO Strategist at RankAgency.co

Ryan Mercer is a Senior SEO Strategist at RankAgency.co with over 10 years of experience in search engine optimization. He specializes exclusively in roofing contractor SEO — local search, technical SEO, and content strategy for home service businesses across the United States.

Based in Houston, TX, Ryan has managed ranking campaigns in over 30 US markets, including the most competitive storm-damage roofing markets in the country: Houston, Dallas, Tampa, Jacksonville, Las Vegas, and New York. He tracks Google algorithm updates as they specifically affect the home services industry and applies those findings directly to client campaigns.

Ryan's approach to roofing SEO is built around three principles: citation authority from industry-specific sources (NRCA, GAF, Owens Corning, CertainTeed), technical foundations that prevent Google from filtering location pages as duplicates, and content mapped to the full roofing intent spectrum — from informational research to emergency hire-now searches. His work has helped roofing contractors move from page 5 obscurity to consistent map pack and page 1 rankings in markets where contractor density makes that genuinely difficult to achieve.

Prior to joining RankAgency.co, Ryan worked with home service businesses across plumbing, HVAC, and general contracting — experience that informs his understanding of how local search behaves differently across trade categories. Since focusing exclusively on roofing, he has built one of the most specialized roofing SEO research libraries in the industry, covering keyword databases, seasonal search patterns, and city-by-city competitive landscape analysis.